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Jake Zaratsian is a content material creator at Jungle Scout, the Amazon vendor platform. He’s additionally a part-time model proprietor on that market, promoting disposable dinnerware plates produced from palm leaves. Curious, I requested him, “Why palm plates?”
He cited three causes. He sought a product with a minimum of 300 month-to-month gross sales, a promoting value of $20 every, and consumable for repeat patrons. Disposable palm-leaf plates match the necessity.
He and I lately spoke. We addressed Jungle Scout’s instruments, dos and don’ts for Amazon sellers, and way more. All the audio of our dialog is embedded under. The transcript is edited for readability and size.
Eric Bandholz: Give us a fast rundown of who you’re and what you do.
Jake Zaratsian: I’m a content material creator at Jungle Scout, an Amazon vendor platform. I additionally run my very own Amazon model referred to as Pure Occasions. We promote disposable dinnerware plates produced from palm leaves. I seek the advice of on the aspect for just a few manufacturers that promote on Amazon.
Bandholz: What’s a wonderful product to promote on Amazon?
Zaratsian: That’s an excellent query as a result of it adjustments so usually. The problem is discovering a product that may enhance what’s at the moment out there. Advertising is costly. Jungle Scout has an extension that reveals what everyone’s promoting and the typical month-to-month quantity. It’s a place to begin for locating product concepts. Begin with 10 concepts, after which analysis the market.
A key issue is standing out on the search outcomes web page to win extra conversions with much less advert spend. Discover a product with a minimum of 300 month-to-month gross sales and excessive revenue margins — 20% minimal. Then make your product higher.
Cobalt, Jungle Scout’s instrument for enterprise sellers, provides way more knowledge and a few automation instruments. It’s simply custom-made.
Bandholz: Why palm-leaf plates?
Zaratsian: Jungle Scout’s algorithm can venture income. I needed to seek out merchandise on Amazon that had 300 month-to-month gross sales. That gave me lots of of things within the U.S. alone. The following filter was merchandise promoting for a minimum of $20.
I additionally needed a consumable merchandise that prospects would purchase repeatedly. I used a Jungle Scout keyword filter for “disposable” within the product title.
The end result was an inventory of merchandise with 300 month-to-month gross sales at $20 or extra apiece and had been disposable.
Bandholz: What’s your recommendation for retailers contemplating Amazon?
Zaratsian: Take into consideration how a lot stock you ship to Amazon and the potential gross sales quantity. Amazon has hefty long-term storage fees that appear to extend regularly. In addition they penalize you for not having sufficient stock. Give attention to avoiding these long-term storage charges and having stock sitting in Amazon, particularly throughout This fall.
Content material is so highly effective. Many Amazon sellers are beginning to make the most of Inspire. It’s Amazon’s model of TikTok, besides for folk on the lookout for merchandise to purchase. Each picture and video has a product hyperlink. That, to me, is an untapped alternative. Encourage is a low-friction approach of getting your product in entrance of consumers.
Constructing a presence on Amazon is like actual property with out shopping for the property. Granted, it takes numerous work — product listings and brand building. However you’re creating an asset with worth.
Bandholz: The place can folks observe you?
Zaratsian: Go to JungleScout.com. I’m on LinkedIn and Instagram.
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