5 Content Marketing Ideas for January 2022

Content material connects a enterprise to shoppers not only for promoting but in addition for sharing info, humor, and abilities. However producing content material concepts will be difficult.

Do not forget that content material advertising is the act of making, publishing, and selling articles, podcasts, and comparable that appeal to, have interaction, and retain an viewers of shoppers.

What follows are 5 content material advertising concepts nearly any enterprise can use in January 2022.

1. Begin a Podcast

Podcasting has moved from a fringe medium to a standard technique to share concepts.

Within the U.S., there are roughly 120 million podcast listeners, in line with Statista. If all of these are adults, one thing like 45% of Individuals older than 18 hearken to podcasts.

So podcasts are fashionable. They’re additionally versatile.

A podcast can cowl any subject. On the time of writing, Privycast, an leisure present about bathrooms and loos, had 42 episodes on Apple Podcasts.

Privycast is an leisure podcast about loos.

If a podcast in regards to the restroom can exist and even appeal to an viewers, so can a podcast about style, instruments, do-it-yourself merchandise, health, and so forth. Each enterprise can discover a possibility to start and preserve a podcast. Make it a New 12 months’s Decision.

2. Public Area Day: January 1

In the USA, January 1 marks when inventive works equivalent to music, movies, and books can enter the general public area. Which means the works’ U.S. copyright protections have expired.

First printed in 1926, the ebook “Winnie the Pooh” will enter the general public area in the USA in 2022. This illustration by artist E. H. Shepard comes from the 1926 model.

Inventive works enter the general public area in America after certainly one of three timeframes:

• 70 years after the loss of life of the creator,
• 120 or 95 years after creation or publication of a piece with a number of authors,
• 95 years after publication for works created from 1923 to 1977.

All of those teams got an extension in U.S. copyright safety in 1998 with the Copyright Time period Extension Act (CTEA). The invoice was nicknamed the “Mickey Mouse Safety Act” for the reason that well-known character was first seen in 1928 and, subsequently, Mickey’s copyright was prolonged by 20 years with this laws.

One other fascinating reality in regards to the CTEA is that Consultant Sonny Bono sponsored the invoice. Bono was an entertainer earlier than he was a politician and is the primary member of the U.S. Congress with a primary pop single.

Public Area Day offers companies a couple of alternatives for content material creation. The obvious is with booksellers, music-related firms, and artwork retailers, however many firms will discover methods to attach with nice works of the previous.

For instance, a vendor of used books may publish a collection of critiques. Every would function a ebook getting into the general public area in 2022. The collection would possibly begin with Ernest Hemingway’s “The Solar Additionally Rises.” Subsequent up might be A. A. Milne’s “Winnie the Pooh.”

3. Stroll Your Canine Month

Get out and stroll your canine in January as a part of Stroll Your Canine Month. Photograph: The Inventive Change.

January is Nationwide Stroll Your Canine Month in a couple of Northern Hemisphere nations. This occasion encourages people to get outdoors regardless of the climate.

Content material entrepreneurs at pet provide or pet meals firms may have the most effective outcomes with this subject, however Stroll Your Canine Month may additionally attraction to outside life-style manufacturers.

The concept may be properly fitted to a listicle. Listed below are some instance titles.

• “21 Causes to Have fun Stroll Your Canine Month,”
• “15 Ingenious Methods to Stroll Your Canine,”
• “9 Well being Advantages Related to Canine Strolling,”
• “10 Temper-boosting Advantages of Strolling Your Canine,”
• “8 Methods Canines Are Good for Your Well being.”

4. King Tut Found: January 3

On January 3, 1924, archeologist and Egyptologist Howard Carter and his group discovered a big stone containing a strong gold coffin and the mummified Pharaoh Tutankhamen.

Tutankhamun’s golden masks is among the most recognizable Egyptian artifacts. Photograph: Roland Unger.

Cater had been working in Egypt since not less than 1907 and had found Tutankhamen’s tomb in November 1922. Nevertheless it took two extra years to seek out the stays of King Tut himself.

King Tut was not a well known pharaoh in Carter’s period. However due to the wealth of the tomb and several other Western museum excursions, Tutankhamen is now, maybe, among the many most recognizable Egyptian pharaohs.

The anniversary of King Tut’s discovery (restoration) is a content material alternative for a lot of companies, together with any attire, furnishings, or dwelling decor retailer with Egyptian or Japanese-themed merchandise.

5. Tweetstorm a Listicle

The time period “tweetstorm” can have a unfavorable connotation, however on this context, it describes a long-form Twitter put up prolonged as a thread.

Begin with a catchy put up. Then fill out the subject by replying to your personal put up.

The tweetstorm format is an efficient technique to promote a listicle. Think about you will have a 10-item listing. Write a “title tweet” that pitches the idea. Then reply five times the place every is among the objects from the listicle. Then put up a hyperlink to the complete article.

Right here is an instance from the “Phil from 4 Day Week” Twitter feed.

The title tweet reads, “I began publishing search engine optimisation weblog posts in the beginning of the yr. Now ~200 individuals go to my web site organically every day.”

I began publishing search engine optimisation weblog posts in the beginning of the yr

Now ~200 individuals go to my web site organically every day 😊 🧵 pic.twitter.com/MjkTAsuUh9

— Phil from 4 day week 👋 (@philostar) October 26, 2021

Phil follows this up with eight replies to make the thread. The primary 5 are listicle factors:

1. Establish subjects to write down about,
2. Write an overview,
3. Outsource the writing,
4. Refactor,
5. Wait patiently.

Phil additionally hyperlinks to an article on his web site.

One of many replies within the tweetstorm thread ought to hyperlink to the listicle you need to promote.

To your January 2022 content material advertising, discover a number of of your organization’s high listicles and promote them with a tweetstorm thread.