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TikTok is the most well liked app to share and discover content material. It frees corporations from typical types of advertising and marketing by permitting character and creativity whereas constructing engagement and attain.
On this article, I’ll take a look at 4 manufacturers efficiently advertising and marketing on TikTok.
4 Manufacturers on TikTok
Puma, the sports activities attire firm, builds publicity by means of branded hashtags. Practically each put up has a tag, similar to #PUMAfam and #PUMAfootball.
#PUMAfootball retains customers engaged with the corporate’s content material.
Movies on TikTok tagged with #PUMAfootball have collected 159 million views, primarily that includes distinguished soccer (soccer) gamers utilizing Puma’s footwear. One other hashtag, #PUMAvault, connects with older merchandise, content material, and firm information.
Branded hashtags enable Puma’s advertising and marketing group to maintain audiences linked to the movies and facilitate fast searches of the corporate’s title and different posts. To make certain, Puma has an enormous promoting funds. Regardless, branded hashtags are an efficient tactic for any firm.
Posts tagged with #PUMAvault share older merchandise and content material.
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Chipotle is one other model that markets on TikTok by understanding its audience. From listicle movies to product launches, Chipotle makes use of unpolished, genuine humor and character to explain its menu objects to prospects.
A video introducing Pollo Asado (grilled hen) acquired 4.2 million views in roughly per week.
Chipotle shares a enjoyable TikTok video selling Pollo Asado, a brand new menu merchandise.
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Elf Cosmetics is aware of how you can make the most of influencers. In 2020, the corporate commissioned a tune — “Eyes, Lips, Face” — a spoof of Kash Doll’s 2018 hit, “Ice Me Out.” Elf then launched a branded hashtag problem (#eyeslipsface) on TikTok by way of a group of micro-influencers, who inspired their audiences to bounce their solution to $250 price of cosmetics and skincare merchandise.
Movies tagged with #eyeslipsface reportedly have 9 billion views to this point.
The takeaway? Create challenges in your viewers on TikTok, whereby customers generate content.
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Winery Vines is a U.S. clothes and accent retailer that understands TikTok’s fun-loving meme technology. Any marketing campaign on TikTok ought to keep in mind that viewers.
Right here’s an example, a video with a pink whale mascot strolling sadly throughout a backyard with the caption, “Whenever you’re working an occasion and get kicked or punched by a bit of child for the fiftieth time.” The video captures a development of utilizing Owl Metropolis’s tune Fireflies excerpted solely to listen to “I’d like to go away” because the punchline. It was humorous and acquired many shares and feedback.
Winery Vines shares a humorous video.
Maintain Experimenting
Do not forget that your preliminary concepts on TikTok may not work. However maintain experimenting. On TikTok, good concepts are rewarded regardless of how small the account.
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