Ecommerce Product Releases: August 31, 2022

Here’s a checklist of product releases and updates for late August from firms that provide companies to on-line retailers. There are updates on creator partnerships, online marketing, promotional campaigns, social commerce, shoppable video, consumer testing, and last-mile logistics.

Obtained an ecommerce product launch? E-mail releases@practicalecommerce.com.

Ecommerce Product Releases

Shopify launches Collabs. Shopify has launched Collabs, making it easy for creators to monetize whereas giving retailers a brand new gross sales and advertising channel. The brand new function permits creators to browse, uncover, and companion with Shopify’s thousands and thousands of retailers at no cost. Shopify retailers can use Collabs to find and handle relationships with creators, giving them a brand new gross sales and advertising channel to search out and have interaction with audiences.

Shopify Collabs

SheerID partners with BigCommerce. SheerID, a participant in id advertising, has joined forces with BigCommerce to allow 1000’s of retailers to offer unique presents and reductions to shopper communities similar to college students, the army, academics, healthcare employees, first responders, seniors, younger adults, and new movers.

HyperTrack raises $25 million for last-mile logistics. HyperTrack, the API platform for logistics tech builders, has raised $25 million in Sequence A funding led by WestBridge Capital and present investor Nexus Enterprise Companions. The cash will assist firm development and develop world engineering groups. The corporate additionally introduced the discharge of BuilderX, enabling quick time-to-market for builders constructing last-mile logistics expertise for on-demand use circumstances.

TikTok introduces Shopping Ads. TikTok’s new Purchasing Adverts are a three-in-one providing: Video Purchasing Adverts, Catalog Itemizing Adverts, and Dwell Purchasing Adverts. Retailers can scale product catalogs with new designs to seize rising tendencies and extra placements on TikTok past the For You Web page and attain audiences extra prone to convert.

TikTok for Enterprise – Purchasing Adverts on TikTok

Sezzle announces integration with Klaviyo. Sezzle, a pacesetter within the Pay-in-4 business, has introduced a brand new direct integration with Klaviyo, the e-mail and SMS platform. With Sezzle’s integration, Klaviyo retailers can launch e mail and SMS campaigns with versatile financing. As well as, Klaviyo retailers can now supply their prospects Sezzle’s versatile financing choices once they abandon their cart. The Sezzle integration is offered to all Klaviyo customers.

UserTesting releases new templates for holiday sales. UserTesting has introduced new take a look at templates for its Human Perception Platform to assist retailers put together for the 2022 Black Friday and holiday shopping rush. The template bundle is useful for ecommerce, advertising, shopper insights, and digital product groups.

BigCommerce and Affirm partner to offer adaptive checkout. BigCommerce has introduced an expanded, multi-year partnership with the Affirm fee community. With Affirm as BigCommerce’s most well-liked pay-over-time service companion, retailers can use Checkout from Affirm and supply eligible prospects with the pliability to decide on their fee schedule.

BigCommerce – Affirm

AdAdapted launches new shoppable video ads. AdAdapted, a shopping-list-marketing platform, introduced the launch of add-to-cart Shoppable Video Adverts. Manufacturers can now inform their story whereas rising conversions and gathering buyer insights via a cellular browser, mid-article, or stand-alone video. AdAdapted shoppable video adverts allow ecommerce campaigns on the corporate’s Purchasing Checklist Advertising and marketing cellular advert platform.

commercetools launches new B2B features. commercetools, a supplier of headless commerce, has introduced new B2B functionalities as a part of its Composable Commerce. commercetools’ Composable Commerce for B2B offers entry to the corporate’s full API portfolio, permitting customers to create and customise experiences mandatory for his or her enterprise quite than tailoring to an out-of-the-box answer.

Bringg and NRS partner to provide local delivery from independent retailers. Bringg, a supply administration service, and Nationwide Retail Options, operator of a point-of-sale platform for unbiased comfort shops, bodegas, and different neighborhood retailers, have introduced a partnership. The alliance will allow NRS’s 19,000 retailers nationwide to supply and handle exterior supply suppliers for residence supply companies using Bringg’s Supply Hub.

Bringg – Supply Hub