5 Content Marketing Ideas for August 2023

August 2023 presents engaging content material subjects, together with hip-hop music, summer season journey, Bowling Day, Angel Day, and a month for canines.

Content material advertising and marketing is the method of manufacturing, publishing, and selling content material to draw, interact, and retain clients. The self-discipline is intently associated to SEO and is important for a lot of companies.

Listed here are 5 content material advertising and marketing concepts for August 2023.

Hip Hop Music’s fiftieth

DJ Kool spinning information in 2009. Supply: Wikimedia.

The origins of hip-hop music are unclear, however many followers mark August 11, 1973, as its beginning.

Cindy Cambell was a schoolgirl within the Bronx, New York, then. She threw a celebration and requested her brother, “DJ Kool,” to spin the information. He used two parallel turntables to not transfer between information easily however moderately to scratch out an additional beat. This system would change into a staple of hip-hop music.

“I’m the primary hip hop promoter,” said Campbell, a.okay.a. The Woman of Hip Hop. “The back-to-school social gathering I gave at 1520 Sedgewick Avenue… was the beginning of hip hop.”

For content material entrepreneurs, hip hop’s anniversary is a chance to create content material round an vital cultural motion. Articles or podcasts might embody a historical past of hip-hop, a dialogue of its affect, or tales about the way it evokes the model.

Listed here are a couple of examples.

• A web based music store might write “From Bronx to Billboards: The Evolution of Hip Hop.”
• An attire store would possibly publish “Hip Hop’s 50-year Affect on Vogue.”
• A online game store might produce “How Hip Hop Modified Sport Play.”

Final-minute Summer season Journey

People looking for last-minute journey might discover your content material and your organization. Photograph: Chelsea Gates.

The attract of last-minute getaways turns into intense when the tip of summer season grows close to.

Regardless of the hustle and bustle of the season, late summer season gives alternatives for these spontaneous adventurers trying to squeeze in another trip earlier than autumn arrives.

Content material entrepreneurs can produce articles, videos, and podcasts that join journey concepts with the merchandise a retailer, ecommerce store, or direct-to-consumer model sells.

A baggage firm equivalent to Away might publish content material centered on packing.

• “Journey Mild: Important Packing Ideas for Final-minute Journeys”
• “Final-minute Journey Guidelines”
• “5 Summer season Trip Spots to Pack in 10 Minutes.”

Nationwide Bowling Day

Your content material can get rolling with Nationwide Bowling Day. Photograph: Marc Mueller.

Nationwide Bowling Day, celebrated on August 12 in 2023, is a chance to roll into the nostalgic, energetic, and inclusive world of bowling.

Many kinds of firms might handle it.

• Toy shops: “Bowling Units for Children: Bringing the Alley to Your Yard.”
• Clothes retailers: “Attire for a Stylish Bowling Evening.”
• Dwelling enchancment: “The DIY Grasp Information to Bowling Day Initiatives.”

Be an Angel Day

Be an Angel Day is a reminder to goal for kindness. Photograph: Sandy Millar.

August 22, 2023, is “Be An Angel Day.” This annual occasion, established in 1993, encourages folks to carry out random acts of kindness and to assist these in want. The day’s major objective is to encourage acts of goodwill and spotlight the affect {that a} single variety gesture can have on our communities.

The event gives a wonderful backdrop for manufacturers to showcase a dedication to those values and spotlight their charitable initiatives.

Listed here are a couple of concepts:

• A philanthropic shoe model equivalent to Toms: “Stroll in Somebody Else’s Sneakers: Celebrating Be an Angel Day with Compassion.”
• A way of life model like Patagonia: “Small Acts, Huge Affect: Sustainable Decisions for Be an Angel Day.”
• A web based grocery retailer equivalent to Thrive Market, “Nourishing Our Communities: Wholesome Meals Donations on Be an Angel Day.”

Nationwide Canine Month

Canines get a month-long celebration in August. Photograph: Victor Grabarczyk.

August is Nationwide Canine Month, devoted to celebrating humanity’s greatest pal.

And Worldwide Canine Day falls on August 26, 2023. It’s a chance to lift consciousness about canine adoption and offering secure, comfy houses for all canines.

Content material for Nationwide Canine Month could address the enjoyment canines deliver to our lives, dog-friendly merchandise, the significance of animal welfare, and even pet care and well being.