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Content material entrepreneurs searching for December article and video matters might contemplate Santa’s Listing Day, AI-generated solutions, wanting again and forward, and self-gifting guides.
Content material advertising is likely one of the most potent methods to spice up search site visitors, have interaction consumers, and preserve clients coming again.
Thus, content material advertising — creating, publishing, and selling articles, podcasts, or movies — fuels all the pieces from SEO and lifecycle (e mail) advertising to social media campaigns. However arising with new matters can really feel a little bit like working on a hamster wheel. So, what follows are 5 content material advertising concepts you should use in December 2023.
1. Santa’s Listing Day
Santa’s Listing Day on December 4, 2023, is a chance to create articles, movies, or related content material.
December 4, 2023, is Worldwide Santa’s Listing Day. Allegedly, that is the day when the legendary Claus sits down with a heat cup of spiked scorching chocolate and composes his two lists — one for all the great kids and a second for the naughty ones.
Your organization’s content material advertising might have fun Santa’s Listing Day in just a few methods.
There could possibly be a historic method. Create a number of entertaining articles concerning the origin of the Santa Claus tales. Listed here are just a few instance titles.
- “Ho Ho How It All Started: The Humorous Origins of Santa Claus”
- “Purple Nostril, Purple Go well with, Revolutionary”
- “Coal, Sweet, and Chronicles: The Historical past Behind Santa Claus”
Should you want extra concepts for these kinds of articles, strive prompting a generative AI platform with one thing like “Make an inventory of article titles concerning the origin of the Santa Claus tales. The articles needs to be entertaining and humorous.”
A second method could possibly be to develop your personal lists. One concept is “Santa’s Listing of Final Minute Reward Concepts” that includes your retailer’s remaining vacation gives.
2. ‘AI Made This’
Web sites focusing on attracting readers — suppose BuzzFeed, for instance — have began to publish what may be known as “AI Made This” articles, maybe meant to make the most of the current curiosity in generative AI.
AI-generated content material continues to be new and fascinating sufficient which you could publish articles about it. Supply: BuzzFeed.
Listed here are just a few examples round a typical theme.
Your organization might take different AI approaches. For instance, an internet retailer that launched a brand new product might ask an AI to assist design an alternate model after which examine it with the precise merchandise.
The article may be one thing like, “We Requested AI to Design the Good Fishing Rod for Dads. Right here Is What We Constructed.”
3. Product Retrospectives
December is a becoming time to supply retrospective content material. Take into account a product or class retrospective to construct a case on your present stock.
A retrospective trend article might begin within the decade of the Nineteen Fifties and work as much as selling your retailer’s present traces. (AI made this picture.)
Right here is an instance. Say a ladies’s clothes store revealed an article titled “The Most Influential Girls’s Trend Tendencies: 1950 to Now.”
In every decades-long part, the article might deal with how supplies, printing, and meeting have improved. By the point she will get to the fashionable gadgets within the “now” part of the article, the reader is happy about buying an merchandise.
4. Look Forward
Gaze out on the 2024 horizon and produce content material concerning the coming traits.
The alternative of a retrospective article could possibly be a “look forward” characteristic.
On this case, consider December not simply as the tip of the 12 months however moderately as a vantage level to have a look at 2024.
- A kettlebell retailer might publish “The Health Regimens Shaping 2024: What the Consultants Are Doing.”
- A shopper electronics store would possibly create “The Tech Improvements You’ll Need in 2024: A Peek into the Way forward for Devices.”
- A kitchen provide firm might launch “The Meals Revolution: What Will Be on Your Plate in 2024?”
In every case, give attention to the traits that influence the merchandise your organization sells.
5. ‘Deal with Your self’ Guides
Self-gifting is a big a part of vacation gross sales.
Some retail trade surveys have advised that about 25% of all American consumers and as a lot as 60% of girls purchase themselves a present through the Christmas vacation season or quickly after.
These of us shall be looking for the fitting merchandise to deal with themselves in a lot the identical manner as presents for household and pals.
Content material entrepreneurs can produce articles or movies that suggest merchandise and assuage fears of self-indulgence.
Listed here are just a few “deal with your self” article titles for examples.
- “Deal with Yo’ Elf. The Final after-Christmas Self-gifting Information.”
- “Santa Didn’t Ship? The Final Information to Self-gifting after the Holidays.”
- “Be Your Personal Santa: 21 Christmas Presents to Give Your self.”
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