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In October 2021, your content material advertising might function product-focused tutorials, storytelling, and annual observances, reminiscent of a bit vacation known as Halloween.
Content material is an integral a part of ecommerce advertising, impacting search engine marketing, social media, website site visitors, gross sales funnels, and extra. Sadly, developing with concepts will be arduous.
What follows are 5 content material advertising concepts your enterprise can attempt in October 2021.
1. Product-focused Tutorials
Tutorials are among the many most potent types of content material advertising. They tackle buyer wants and pursuits, providing an answer.
Tutorials that concentrate on the merchandise your enterprise sells ought to display the right way to use them and, thereby, show their worth.
For instance, take into account Superdrug Shops, one of many U.Okay.’s most outstanding well being and sweetness retailers.
The chain lately revealed a brief tutorial titled “How to: Glitter Festival Makeup.” The submit included a 2-minute video hosted on YouTube and an tutorial booklet-style checklist of glittering steps. The tutorial included 4 hyperlinks to merchandise.
Superdrug’s transient glitter make-up tutorial is an instance of the how-to idea.
The Superdrug submit just isn’t excessive literature. Nevertheless it’s doubtless helpful for somebody on the lookout for glitter make-up and will ship site visitors and gross sales Superdrug’s method.
Take this concept and make it your personal. Take into consideration how you may create tutorials in your merchandise after which use the tutorials in articles and movies, maybe for TikTok.
2. Inform Tales
Past product-focused tutorials, take into account publishing tales about clients or a life-style or worldview your organization shares with them.
Listed below are two examples from Patagonia.
First, Patagonia has began a movie sequence titled “Run to.” The sequence options “runners discovering activism via sport.”
Patagonia tells tales about its clients and subjects they’re more likely to care about, reminiscent of this “Run to” movie sequence.
“Operating is a strong device for activism. The act of traversing the planet’s most stunning landscapes connects us to the locations we run, reminds us of the significance of entry, and impels us to face up and battle when these locations and communities are threatened,” the corporate wrote.
The primary video within the sequence is “Run to Salvar Una Cuenca.” In its description, Patagonia notes, “Felipe Cancino runs 120 km via Chile’s Maipo River Valley to spotlight the impacts that the Alto Maipo hydropower undertaking is having on the native ecosystem and communities — and the water provide for Santiago’s 7.1 million residents.”
The 16-minute movie is hosted on YouTube and in its first two weeks had greater than 380,000 views.
Second, Patagonia publishes posts that point out particular person clients. One current instance is “The Place to Go Downhill.” It tells the story of how a U.S. army veteran, Earl Cox, discovered aid from the signs of posttraumatic stress via mountain biking.
“Caught between the insidious signs of PTSD and heavy drugs that dulled his senses, Earl stumbled upon mountain biking on a whim — and, in doing so, discovered a method to assist heal a troubled thoughts and construct a life past the warfare zones he left half a world away,” the article reads.
You don’t want Patagonia’s finances to inform attention-grabbing tales. On your first try, it may be sufficient to interview a buyer about her priorities. Search for methods to attach the approach to life together with your model.
3. Worldwide Day for Older Individuals
October 1, 2021, is “Worldwide Day for Older Individuals.” The United Nations created the observance in 1990 as a solution to elevate consciousness.
First, older individuals are useful assets for our communities and our workplaces. Second, there may be an growing variety of aged people worldwide.
Older individuals are necessary to communities, particularly because the world’s inhabitants ages. Photograph: David Siglin.
“The composition of the world inhabitants has modified dramatically in current many years. Between 1950 and 2010, life expectancy worldwide rose from 46 to 68 years. Globally, there have been 703 million individuals aged 65 or over in 2019. The area of Japanese and South-Japanese Asia was dwelling to the biggest variety of older individuals (261 million), adopted by Europe and Northern America (over 200 million),” according to the United Nations.
“Over the subsequent three many years, the variety of older individuals worldwide is projected to greater than double, reaching greater than 1.5 billion individuals in 2050.”
These older people shouldn’t be marginalized.
“It takes a sort of guts to get this previous and to remain wholesome. You need to work at it,” said Helen Hamlin, a long-time consultant for the Worldwide Federation on Ageing on the United Nations. Hamlin made the assertion in 2015 when she was 92.
On your October 2021 content material advertising, take into account integrating the Worldwide Day for Older Individuals in three potential methods:
- Produce content material concerning the day and the subject.
- Characteristic older pioneers in your trade who’re nonetheless energetic.
- Characteristic aged clients who’re nonetheless energetic.
4. St. Luke’s Little Summer time
“In accordance with legend,” wrote Paul Simons for The Occasions in London. “St. Luke didn’t get the kind of consideration different saints loved, so he perked up his public picture by blessing the nation on his saint’s day with heat, tremendous climate earlier than winter set in.”
In accordance with The Occasions, St. Luke the evangelist used truthful climate as a public relations ploy.
Thus, St. Luke’s Little Summer time, which happens on October 18 annually within the Northern Hemisphere, is that trace of heat climate. It’s a goodbye to the summer time so lately handed.
Use the thought — a goodbye or a retrospective — to spark article or video concepts in your firm’s content material advertising. You don’t want to say St. Luke. Reasonably you possibly can apply the idea of a final heat day earlier than a seasonal change.
Listed below are a couple of hypothetical examples:
- Energy device retailer: “5 Classes of Contractors from 2021’s Drop in House Stock,”
- Gen Z attire model: “21 Methods TikTok Influencers Dominated Trend in 2021,”
- Kitchen provide retailer: “How a Second Covid Summer time Impacted Grocery Costs and Meals Decisions.”
You may also discuss St. Luke’s Little Summer time. For instance, Religion Journal revealed a recipe, “St. Luke’s Little Summer Salad.”
5. Something Halloween
With out query, Halloween is a very powerful business vacation in October. Photograph: Bekir Dönmez.
Halloween is way and away a very powerful business vacation in October. It begins the vacation promoting season and is a season by itself.
Nearly any Halloween theme would work. I’ve revealed these concepts since 2014:
- Halloween do-it-yourself tasks,
- Halloween listicles,
- Entertaining Halloween articles, movies,
- Academic Halloween articles, movies,
- Halloween costume concepts.
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