5 Content Marketing Ideas for February 2022

In February 2022, content material entrepreneurs will discover no scarcity of article or video concepts, from politics and music to well being and useful info.

Content material advertising and marketing is the act of making, publishing, and distributing content material corresponding to articles, podcasts, or movies to draw, interact, and retain clients. Content material advertising and marketing is a keystone for search engine marketing and inbound advertising and marketing.

What follows are 5 content marketing concepts any enterprise might use in February 2022.

1. Nationwide Freedom Day, February 1

Abraham Lincoln, the sixteenth President of the USA, signed a joint decision of Congress abolishing slavery on February 1, 1865.

Nationwide Freedom Day is an American vacation to commemorate President Abraham Lincoln’s signing of a joint decision abolishing slavery in the USA. That decision was later ratified and have become the thirteenth Modification to the U.S. Structure. President Harry Truman created Nationwide Freedom Day to commemorate the signing.

Nationwide Freedom Day ought to promote concord, goodwill, and equal alternative for everybody. This makes it a superb day to have fun with content material.

Articles, movies, and podcasts made for Nationwide Freedom Day might:

• Concentrate on historical past,
• Kick-off Black Historical past Month,
• Profile essential contributors,
• Checklist essential freedoms,
• Have a good time new alternatives.

2. Bob Marley’s Birthday, February 6

Bob Marley carried out stay in live performance on July 6, 1980. Picture: Eddie Mallin.

Robert (Bob) Nesta Marley was born on February 6, 1945. Marley helped set up reggae as a musical type within the Sixties and 70s. He additionally served as a key consultant of Rastafarianism and a proponent of marijuana legalization.

Companies associated to the music or cannabis {industry} — and corporations trying to have fun Black Historical past Month — might need to profile Marley.

Articles about Marley might embody discussions of his affect on music, faith, tradition, and politics.

For inspiration, listed here are just a few Marley-related articles.

3. American Coronary heart Month

For the U.S. Facilities for Illness Management and different well being organizations, February is American Coronary heart Month, a time to consider cardiovascular well being.

For the ecommerce content material marketer, American Coronary heart Month is a chance to encourage clients and prospects to be extra wholesome whereas additionally selling merchandise when applicable.

February is a time to deal with coronary heart well being. Picture by Jamie Road.

For instance, final 12 months, the U.S. Surgeon Normal used American Coronary heart Month to deal with hypertension (hypertension). The purpose was to:

• Improve consciousness of the dangers related to hypertension,
• Make sure the locations that folk stay, be taught, and work are geared up to assist struggle hypertension, and
• Enhance affected person care associated to hypertension.

Firms might use this theme in articles. Listed below are some potential titles for a number of sorts of on-line companies.

• Kitchen provide retailer: “10 Coronary heart-healthy Recipes to Decrease Blood Stress,”
• On-line shoe retailer: “5 Methods Strolling or Working Improves Coronary heart Well being,”
• Workplace provide retailer: “How Stand-up Desks Struggle Hypertension,”
• Complement vendor: “14 Dietary supplements to Decrease Your Blood Stress,”
• Energy instrument retailer: “5 Refined Adjustments to Decrease Job Stress and Your Blood Stress.”

4. February Occasions Calendar

A easy month-to-month occasions calendar could be useful content material. Picture: Madeleine Ragsdale.

February might solely have 28 days in 2022, however it’s full of holidays and occasions. Content material entrepreneurs can publish industry-specific or customer-focused occasion calendars.

An {industry} calendar might embody essential commerce reveals, conferences, and conferences. For instance, a retailer promoting electrical and plumbing provides to contractors might characteristic occasions, corresponding to:

• The Nationwide Electrical Producers Representatives Affiliation. February 3-5, 2022.
• The Nationwide Electrical Contractors Affiliation “The way to Work with OSHA” workshop on February 3, 2022.
• The Nationwide Affiliation of House Builders Present, February 8-10, 2022.
• The Nationwide Affiliation of Electrical Distributors Convention, February 22-24, 2022.

A buyer calendar would possibly embody a number of occasions throughout a number of subjects. For instance, a web-based retailer promoting merchandise to new moms might create an occasion calendar aimed toward that demographic. It might characteristic:

• Artistic Romance Month,
• Nationwide Ladies and Ladies in Sports activities Day,
• Worldwide Day of Ladies and Ladies in Science Day,
• Valentine’s Day,
• World Day of Social Justice.

Content material entrepreneurs might briefly describe every occasion and useful resource to be taught extra.

5. Publish a Glossary

Each enterprise and {industry} has a set of phrases that won’t at all times be acquainted to clients. For February 2022, publish a glossary defining each phrase or phrase that could possibly be unfamiliar.

A glossary of phrases is useful to readers and highly effective for search engine marketing. Picture: Zac Wolff.

A web based shoe store would possibly publish a glossary of footwear development phrases, as in:

• Aglet (aiglet): A slender sheath often product of plastic or steel wrapped over the top of a shoelace to make it simpler to lace and extra sturdy.

• Bellows tongue: A large, folding tongue connected to the uppers on three sides to make a boot or shoe water resistant or waterproof.

• Welt: Materials sewn to the sting of a shoe higher and connected to the only.

• Goodyear welt: A welt stitched by way of the midsole and outsole to higher safe the only to the higher and permit full sole substitute.

The glossary might additionally hyperlink to particular merchandise, and the descriptions of these merchandise might, in flip, reference the aforementioned phrases.