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The accounting and consulting agency KPMG periodically surveys U.S. customers about their general buying patterns and sentiment. The agency then publishes the leads to its “Shopper pulse survey” collection.
KPMG’s newest pulse report is titled “Grocery 2022 forecast.” The corporate surveyed roughly 1,000 U.S. customers from October 29, 2021, by way of November 7 on their expectations for 2022 grocery spend. The survey follows an uptick in pandemic-driven residence cooking, which elevated associated purchases.
In response to the survey findings, U.S. customers usually count on their month-to-month grocery expenditures to pattern upward in 2022.
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On-line grocery purchases soared in 2020 owing to the pandemic. That pattern continued in 2021 — particularly for youthful customers — however to not the 2020 degree.
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In response to KPMG’s survey, 35% of respondents said that they switched manufacturers when their favourite grocery gadgets have been out of inventory, highlighting the affect of stockouts on manufacturers and retailers.
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GWI, previously GlobalWebIndex, a U.Okay.-based client analysis firm, routinely surveys buyers in 46 international locations as to their buying habits.
In Q3 2021, a GWI survey discovered the share of worldwide web customers who buy groceries online varies by nation — for instance, 23.1% within the U.S., 31.7% in China, and 20.9% in Australia.
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