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2022 is the 12 months to modify to Google Analytics 4 from Common Analytics, the present model for many customers.
That is my third submit addressing GA4. The primary was an introduction to the platform. The second supplied techniques for getting started, working GA4 alongside Common Analytics.
On this submit, I’ll present a guidelines to make sure a easy transition in order that nothing is left behind.
Google Analytics 4 Transition Guidelines
- Evaluate whole classes. Guarantee session counts align between UA and GA4.
- Evaluate classes by medium. Guarantee channel attribution aligns on UA and GA4.
- Evaluate engaged classes in GA4 versus bounce price in UA. Ensure the metrics are shut.
- Affirm Occasions between UA and GA4. Ensure none have been forgotten within the transition.
- Evaluate whole conversions for UA and GA4. Affirm all conversions in UA have been arrange in GA4 and are reporting accurately.
- Affirm customized dimensions and metrics in UA have been created in GA4 and are populating.
- Verify Google Adverts integration in GA4 if it was completed in UA.
- Verify Google Search Console integration in GA4 if it was completed in UA.
- For ecommerce, evaluate transactions and income between UA and GA total and by product identify, SKU, and class. Additionally, evaluate transactions and income by any customized dimension in UA.
To help, I’ve created a Data Studio report to connect with your UA view and GA4 property and evaluate the 2. The report additionally contains directions for accessing each information sources.
The report will possible evolve with new options in Google Analytics 4. I intend to repeatedly enhance it so customers can transition easily.
The creator’s Knowledge Studio report connects a UA view and GA4 property. It additionally contains directions for entry each information sources.
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