Top 15 Brands on Instagram, for Inspiration

Following high manufacturers on Instagram may help retailers perceive what content material works finest and generate concepts for their very own advertising and marketing campaigns.

Here’s a listing of the highest manufacturers (excluding celebrities) on Instagram ranked by followers. These manufacturers use behind-the-scenes and private content material, video guides, inspiring pictures, tales, awareness-raising occasions, and even shoppable movies.

Instagram

Instagram is the platform’s official account, so no shock it has probably the most followers (twice the followers of the subsequent closest model). Guides let followers meet the creators of the platform’s compelling content material. Reels function brief looping movies which might be normally humorous, whereas Movies function longer content material (normally between 1 to 2 minutes) profiling creators. Story Highlights embrace IG Tips with useful clips for creators, Hello World with visionary futuristic content material, and Moment with quirky content that’s perfect for sharing on Instagram. 505 million followers.

–

National Geographic

National Geographic lets followers expertise the world by the eyes of Nationwide Geographic photographers. With photographs and movies of the planet’s animals and ecosystems, a few of it by company partnerships, the content material drives the mission of Nationwide Geographic to discover and defend our planet, together with the evolution and impression of people. Story Highlights embrace COVID Loss, Insurrection, and Dino AR. 221 million followers.

–

Nike

Nike is thought for movie star athlete endorsements, however its Instagram content material covers inspirational tales about athletes and sports activities most individuals don’t observe. Story Highlights embrace the Japanese mountain race Ekiden, the principles of 6-Man football, and Norwegian footballer Ada Hegerberg. 218 million followers.

–

The Ellen Show

The Ellen Show makes use of its Instagram account to function highlights and behind-the-scenes content material from the tv present. It additionally supplies content material for bettering the lives of its followers, selling worthwhile causes, and advertising and marketing the present. Story Highlights embrace Smile, the Bubble neighborhood of oldsters, and Ellen Shop. 119 million followers.

–

Real Madrid C.F.

Real Madrid C.F. is the official Instagram profile for the Spanish skilled soccer group, the most well-liked sports activities group on Instagram. The group’s web page options gameplay highlights and behind-the-scenes content with its gamers. 117 million followers.

–

FC Barcelona

The Spanish soccer membership, FC Barcelona, is simply behind its rival, Actual Madrid C.F. Present Story Highlights embrace Gameday Stories, New Kit 21/22, and new participant Aubameyang. 108 million followers.

–

NASA

NASA states its objective on its Instagram web page, “Exploring the universe and our residence planet.” The web page primarily posts spectacular pictures and movies of house and our planet from the Hubble telescope, rovers, and satellites, equivalent to the brand new NOAA Geostationary Operational Environmental Satellite. The Missions Story Spotlight accommodates video hyperlinks to study varied ongoing NASA missions, equivalent to returning to the moon, constructing new big telescopes, searching for indicators of historical life on Mars, defending Earth from Asteroids, and extra. 76.4 million followers.

–

Victoria’s Secret

Victoria’s Secret options pictures and movies of its fashions and merchandise. Reels and video content material are brief (15 to 30 seconds). Content material is organized primarily alongside product strains or seasonal occasions. Story Highlights at the moment embrace Summer, Fabulous, and Swim. 72.5 million followers.

–

NBA

NBA options pictures and video highlights of sport performances, playoffs and NBA draft posts, and extra behind-the-scenes content material. Present Story Highlights embrace Playoff Sched, Playoff Bracket, and NBA Awards. 66.9 million followers.

–

Marvel Entertainment

Marvel Entertainment is the official Instagram profile for Marvel comics, films, video games, and extra. A lot of the content material is from authentic Marvel feature-length and episodic tv productions and promotional content material round launch dates. Present Story Highlights embrace Trivia! and three function releases – Doctor Strange, Eternals, and Shang-Chi. 64.2 million followers.

–

ZARA

ZARA, the Spanish trend retailer, was one of many early adopters of Instagram’s in-app checkout, permitting retailers to sell products within Instagram. ZARA’s content material focuses primarily on selling its present and upcoming collections. Reels movies spotlight quirky life-style shorts round younger folks carrying the model. ZARA’s Instagram profile is an effective useful resource for retailers to observe the developments of social commerce. 50.4 million followers.

–

Chanel

Chanel usually posts pictures and movies of its excessive trend merchandise and fashions, primarily at runway reveals, movie star occasions, and photograph shoots. Along with highlighting the most recent traits, there are additionally DIY posts to assist followers create subtle seems. 50.3 million followers.

–

Gucci

Gucci makes use of its Instagram profile to indicate its provocative designs in richly composed campaigns, spotlight its merchandise and equipment, and produce trend occasions. Story Highlights function GucciCosmogonie for a stay trend present on Could 16, WearingGucci, and MetGala2022. Guides function earlier campaigns, equivalent to Love Parade Campaign, The Hacker Project, and The Aria Campaign. 48.2 million followers.

–

Louis Vuitton

Louis Vuitton presents its luxurious fashions and equipment by trend reveals, marketing campaign pictures and movies, and extra behind-the-scenes content material just like the LVCruise show. 47.9 million followers.

–

5-Minute Crafts

5-Minute Crafts is the Instagram profile for the content material creator of the YouTube neighborhood. It options pictures and movies on DIY initiatives and crafts to expertise the enjoyment of doing it your self. Reels are below 30 seconds, whereas full movies are round 3 minutes. 46.7 million followers.

–